> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chatzy.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Create a WhatsApp Lead Nurture Journey

A **WhatsApp Lead Nurture Journey** helps businesses stay connected with leads by sending them messages at regular intervals.\
This ensures leads don’t go cold and receive consistent engagement over time.

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### Business Context

Businesses often generate leads from:

* Website form submissions
* Instagram/Facebook Ads (Click-to-WhatsApp)
* Existing customer databases

Instead of leaving these leads idle, you can **automate nurturing**:

* Day 0 → Send a welcome message
* Day 3 → Follow up with another message
* Day 7 → Share more details or reminders

This keeps conversations warm until leads are ready to convert.

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### Prerequisites

Before creating this journey, make sure you’ve completed:

* Connecting your WhatsApp account
* Creating WhatsApp message templates
* Creating and adding contacts to a list

These are required for the automation to work.

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### Step 1: Create a Journey

1. Navigate to **Journeys** in the left sidebar
2. Click **Create Journey**
3. Give your journey a descriptive name (e.g., *WhatsApp Lead Nurture*)
4. Choose **Blank Journey** (even though a WhatsApp Lead Nurture template exists, we’ll build this from scratch for learning)
5. Click **Create** to open the Journey Studio

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### Step 2: Add the Trigger

1. Click **Add Trigger**
2. Select **Contact Added to List**
3. Choose the list you want to use (e.g., *Leads from Website Form*)

Note: If the same contact is added again to the same list, the journey won’t re-trigger for them.

Advanced Option:\
You can also trigger journeys from **Inbound Webhooks** (e.g., when a CRM creates a lead or a website form is submitted).

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### Step 3: Add the First WhatsApp Message

1. Click the **plus (+)** button after the trigger

2. Choose **Action → Send Message**

3. In the settings:
   * Select **WhatsApp** as the channel
   * Use the variable **Contact → Phone Number** for the recipient
   * Select one of your **approved WhatsApp templates**

4. Fill in the template parameters:
   * For media parameters → upload the file or add a public URL
   * For text parameters → either type a static value or use variables (e.g., `{{contact.firstname}}` to personalize the greeting)

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### Step 4: Add a Wait Step

1. After the first message, click **plus (+)**
2. Select **Wait**
3. Set the wait duration (e.g., **3 days**)
4. (Optional) Choose a specific time of day for the next step to execute

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### Step 5: Add More Messages

1. After the wait step, add another **Send Message** action

2. Configure it the same way:
   * Select WhatsApp
   * Use the phone number variable
   * Pick a new template (e.g., a follow-up or reminder)
   * Fill in template parameters

3. Repeat the process: add **Wait** → then **Send Message**, until your nurture flow is complete

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### Step 6: Publish the Journey

1. Click **Publish** at the top of the Journey Studio
2. Once published, the journey is live and will run automatically whenever a new contact enters the list

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### Step 7: Test the Journey

1. Go to **Contacts** → select a contact (you can use your own number for testing)
2. Add the contact to the list that triggers the journey
3. Return to the **Journey page → Runs tab**
   * You’ll see all contacts currently in the journey
   * You can track which step each contact is on (e.g., message sent, waiting period, next message queued)

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With this setup, Chatzy AI ensures:

* **Timely follow-ups** without manual effort
* **Personalized lead nurturing** at scale
* **Improved conversion rates** from warm leads

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Next Steps:

* Explore how to trigger journeys from **external CRMs or webhooks**
* Try combining nurture messages with **conditional routing** for even smarter automation