> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chatzy.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversation Event

The **Conversion Event** action allows you to send **Meta Conversion Events** directly from your journey. These events help Meta measure conversions generated through your campaigns and optimize ad delivery based on customer actions.

<Frame>
  <img src="https://mintcdn.com/chatzyai/1FR0qb-VVMC0rDXP/journey/studio/actions/convention-event1.png?fit=max&auto=format&n=1FR0qb-VVMC0rDXP&q=85&s=9fcbf047933df8b67456dc49fc5ccd69" className="rounded-lg" width="672" height="814" data-path="journey/studio/actions/convention-event1.png" />
</Frame>

Currently, the following conversion events are supported:

* **Lead** – Trigger when a user becomes a qualified lead.
* **Purchase** – Trigger when a user successfully completes a purchase.

#### Configuration Fields

* **Event Name**\
  Select the conversion event you want to send to Meta. Currently, the supported events are **Lead** and **Purchase**.

* **Page ID**\
  Enter the Facebook Page ID associated with your Meta account.

* **Bearer Token**\
  Enter your Meta access token with the required permissions to authenticate and send conversion events.

* **Select WABA**\
  Select the **WhatsApp Business Account (WABA)** connected to Chatzy AI.

***

### Purchase Event Parameters

When the selected event is **Purchase**, you can optionally provide additional parameters to send more detailed conversion information to Meta.

<Frame>
  <img src="https://mintcdn.com/chatzyai/1FR0qb-VVMC0rDXP/journey/studio/actions/convention-event2.png?fit=max&auto=format&n=1FR0qb-VVMC0rDXP&q=85&s=5b84d9a654b150ee99cfff62ad3a1719" className="rounded-lg" width="662" height="998" data-path="journey/studio/actions/convention-event2.png" />
</Frame>

Supported parameters include:

* **currency**\
  The ISO 4217 currency code associated with the purchase amount.

  **Examples:**\
  `INR`, `USD`, `EUR`

* **value**\
  The total monetary value of the purchase. This can be a fixed value or a dynamic workflow variable.

> **Example:**\
> After a customer successfully completes a purchase, trigger the **Purchase** conversion event and provide the purchase  **currency** and **value**. This helps Meta accurately attribute the conversion and optimize your advertising campaigns based on purchase data.