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The Conversion Event action allows you to send Meta Conversion Events directly from your journey. These events help Meta measure conversions generated through your campaigns and optimize ad delivery based on customer actions.
Currently, the following conversion events are supported:
  • Lead – Trigger when a user becomes a qualified lead.
  • Purchase – Trigger when a user successfully completes a purchase.

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Configuration Fields

  • Event Name
    Select the conversion event you want to send to Meta. Currently, the supported events are Lead and Purchase.
  • Page ID
    Enter the Facebook Page ID associated with your Meta account.
  • Bearer Token
    Enter your Meta access token with the required permissions to authenticate and send conversion events.
  • Select WABA
    Select the WhatsApp Business Account (WABA) connected to Chatzy AI.

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Purchase Event Parameters

When the selected event is Purchase, you can optionally provide additional parameters to send more detailed conversion information to Meta.
Supported parameters include:
  • currency
    The ISO 4217 currency code associated with the purchase amount.     Examples:
    INR, USD, EUR
  • value
    The total monetary value of the purchase. This can be a fixed value or a dynamic workflow variable.
Example:
After a customer successfully completes a purchase, trigger the Purchase conversion event and provide the purchase currency and value. This helps Meta accurately attribute the conversion and optimize your advertising campaigns based on purchase data.